I think that this will prove to be the "puke" today. the process goes like this: weakness in the stock, everyone sees it and the concerns get priced in the stock as it goes lower and underperforms the general market. then an analyst comes out and says what most people have already know and been concerned about for weeks. you get the high volume selloff "puke" and that marks the bottom. we'll see if I'm right, but I am putting my money where my mouth is.
the shares in esv had already fallen 10% from last months highs before today's drubbing....classic overdone. I loaded the boat just now pretty close to the lows....about 2k shares plus I sold January 55 puts @ 1.15