The VP was given those shares 12/13/2013 and sold them 5/19/2014
It explains a lot, including the drop down to $3.15 at the end of Monday. It makes me wonder if he was being ousted and sold the shares in anger, or if he panicked and sold the shares out of fear. It also explains why the other top officials started buying. They probably wanted to try and counteract the large amount of shares the VP put on the market.