> there is a big difference between what is projected in public > vs what is projected in private
Yes there is often a very big difference. The problem occurs when what is projected in public is not particularly positive, as is the case with Carly now. When that happens public fears of what is happening in private can grow all out of proportion to reality.
In hard times executives need to project a VERY positive persona in public in order to avoid public fears of private transgressions. Its very hard to lead people who don't trust you. This is Carly's biggest problem now. She needs to make it very clear that she is in the same boat with the employees and she doesn't seem to have done that yet.