Doom + gloom is part, frustration is another on why the company isn't reacting fast enough to stem the slide. Let's face it, for a company of this size, earnings power, and cash/debt ratio, you would think they would have a better handle on things.
A new CEO after a charleton was in power that was grabbing money any which way + ignoring the future is another sore spot, especially, since the incumbent doesn't appear to have a clue. Being in the front chair for over 6 months + still not knowing where the money is going, how they underspent in one area + lacked focus in another, doesn't speak well for someone who has the reigns of a 90BB company. Add to that the lack of direction + obvious in fighting that is seeing several exec's leaving doesn't help matters. Will the company survive, of course. The issue is how fast will it recover from past miscues + how focused mgt is moving forward.