PE is a 5, analysts still for the most part have $12 targets and Sell ratings. Does it get any better than this? You are going to see them move those estimates up over the next 2 years several bucks at a time. 2 or 3 years from now they will have Buy ratings on the stock. That would be the first time to consider selling although the divy makes for a long term hold in an IRA if you ask me. This is a classic gimme trade for a company that is an American icon. I'd say $40 in 2 years or less.