Zumiez said same-store sales declined 12.1% in August. While this is the 11th straight month of double-digit declines, it's the "least negative" result since September '08. http://retailsails.com/monthly-sales-summary/zumiez/
and this is aparently "good news" to investors bidding this garbage up. Thanks guys, I am looking to buy more puts today, nothing like a declining company selling for a ridiculous P/E to make a short seller smile ear-to-ear.