Zumiez, Inc. Message Board

not sure about the call for the drop to $15 but I went to a Zumiez store yesterday in Orange County, the heart of action sports culture and for a moment I thought I had walked into a Hot Topic retail store. Overall retail environment was very confusing, I dont get the feeling these guys know what they want to be anymore and what they stand for. The store feels like a mix between Spencers Gifts and Hot Topic.

Sentiment: Hold

So, I guess it was a short covering rally/squeeze. Seen it before! Plus, this looked a lot like manipulation or hfts on a low float, high short interest stock. Now, it is overbought again and the counter trend is done. This thing might have one last gasp of pump in the a.m. on monday, but after, it will resume the primary trend direction to a short-term bottom of $19.5. See you there in a day or two. gl!