These guys have a great platform,internet tech, musoic subsription, video confercening, and good quick service, the good thing is all gadgets get the songs at a better price, and better quality, and satisfaction guarantee, and maybe new songs or free songs and movie with promos, contests, competetive challenges in their game rooms, and then the fast and mobile videos, and interactive videos you create, or are brought into by the software that makes you feel the experince, and create your own games or songs.
try this experiment..go to google or yahoo and key the words
free music or free music downloads or music downloads
and u will see on the landing page the ads placed by kazaa..the takeaway point is that ATRN is heavily advertising for those words and ill likely garner some very heavy subscriptions because of this conyinuous and relentless ad campaign. I think that ATRN will do exactly what VTRO did..and in a few weeks it wouldnt surprise me that ATRN will announce that they have sold their marketing biz for 10 million and solely focus on ther music subscription biz