... at which to be buying. The market cap is a modest fraction of sales.I think that the gentlemen misspoke slightly but not materially near the end of the presentation about "no losses." It seems that there was loss in the year ending 06/30/2009: http://sec.gov/Archives/edgar/data/878726/000104746909008051/a2194360z10-k.htm .
Wait until it bottoms and starts rebounding. No need to jump in. The volume is still quite heavy as it continues dropping.
in other words try to buy so that you will be averaging up over time rather than planning to average down.