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Tuesday Morning Corporation Message Board

  • smaycs4 smaycs4 Sep 29, 2013 7:35 PM Flag

    "There is significant - and I really mean significant - room for improvement on the merchandising front,"

    "There is significant - and I really mean significant - room for improvement on the merchandising front," he said during the closeout chain's first-quarter earnings call. "And it all starts with our buying organization and ending in the way merchandising is presented to our customers in our stores."

    In the seven weeks since he assumed his post, Churches said the company has identified several areas that need repair.

    "There is an opportunity to be more thoughtful about how we merchandise at the store level because there are some markets where high-end sheet sets are simply not the right offering for our customers," he cited. "We have the data we need at store level to understand the demographic profiles of our locations. We just need to use it to classify the stores by tiers and customize a portion of merchandising offering accordingly to ensure we remain relevant to our customer."
    Ultimately, Churches said he hopes to return Tuesday Morning to its roots, "and what aspects of the shopping experience most resonated with our customers over the years...The value customers could rely on us to provide was of paramount importance to them."

    Over recent years, he said, there has been "a significant dilution of the strength of that value proposition, and our customers noticed. Our sales performance and slow inventory turns confirmed this. The good news is, we are in the process of correcting it, and part of the remedy lies in installing new disciplines and accountability into our buying organization so they are focused on great buys and held accountable for delivering great value to our customers."

 
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