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NVIDIA Corporation Message Board

  • ibexx88 ibexx88 Jan 13, 2013 1:36 AM Flag

    Why NVIDIA's Shield struck hardest at CES 2013?


    This past week at CES 2013, the SlashGear team was privy to a handful of fantastic or otherwise generally interesting next-generation technology, but for yours truly, there was nothing as significant for its designer as NVIDIA’s Project SHIELD. I want to be clear in saying that there may have been more market-ready, real-world devices and services presented to us that have hard release dates and/or real track records for success in earlier models, but when you take Project SHIELD and speak about how important even just the idea is for the NVIDIA brand and ecosystem, nothing else had as important a set of implications.

    When we were introduced to Project SHIELD at NVIDIA’s press conference during CES, the company’s CEO Jen-Hsun Huang prefaced the situation with assurances on the future: “Next-generation gamers play literally on whatever they can, whenever they can. Just like we enjoy movies on multiple screens, just like we listen to music on multiple devices.” Though the delivery couldn’t have been as powerful as the initial reveal of the iPod, a revolutionary device for the music industry (referenced in the conference earlier as such), NVIDIA intended and intends to push Project SHIELD as a revolutionary device for the gaming industry.

    We had a chat with Nick Stam, Technical Marketing Director for NVIDIA (as you’ll see above), in which we were told that not only is Project SHIELD a real project, but it’ll be coming to the market in the second quarter of 2013 as an NVIDIA-branded piece of equipment. Though the idea of creating a bridge between large hardware (PC and console) and small hardware (mobile) gaming may be more significant than the actual SHIELD device, the device is being prepared for a real release.

    “What you’re seeing here is a Beta version that we’re showing at CES – and there may be some modifications to the physical design elements, some of the software elements, but our plan is to ship this Project SHIELD under an official marketing name in Q2. That’s our plan: in Q2 2013 in retail. So in retail and e-tail, with an NVIDIA name.” – Stam

    You’ll need GeForce GPU power to stream games from your PC to your Project SHIELD device, and though any number of games will work on the device from the Google Play market for Android, NVIDIA’s Tegra Zone will surely be the place where you’ll find the best of the best, optimized for the Tegra 4 processor you’ve got under the hood, made perfect for the physical controls you’ve got in front of you.

    It’s difficult to say how much of an impact this device will have in and of itself as far as sales go – certainly not until we see the price, at least. The confidence with which NVIDIA presents this device as a knot that ties together its two major product lines – PC and mobile – that’s what will have the biggest effect on their future. No other company made such a unique product ecosystem presentation at CES 2013. SOURCE: Slashgear

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    • Thanks for posting all the information ibexx. It seems you have best the pest all flustered with all the impressive information that he replied 4 times with his usual blather.

    • Agreed Charlie.

      And you BE DA MAN !!!!

    • Craftsman Best,

      It's a shame really.

      There's only three or four Real journalists in the semiconductor space today.

      The rest are just cheap, clueless Imitation journalists.

      Trying to eek out a living -- stealing from the best.


    • So Best?

      Don't the Real journalists -- the true Craftsmen of the Word --

      get paid for what they do.

      Unlike the Imitation journalists, that just slash and burn the

      best stuff from other folks.

    • What's this?


      Cheap, tawdry, wretched and too easy imitation journalism.

      From hackster Chris Burns of slashgear.

      "NVIDIA’s Tegra Zone will surely be the place where you’ll find the best of the best."

      Despicable, cheap, tawdry, wretched imitation journalism, from slashgear's Mr. Burns.

      Attempting to take a lame, kitten-like slash at the Genuine Best.

      It's sleazy and oh so, well, plebeian.

      Yes boys, plebeian.

      Take note Mr. Burns of slashgear:

      “By three methods we may learn genuine Wisdom.
      First, by reflection, which is noblest;
      Second, by imitation, which is cheap, tawdry, wretched and easiest;
      and Third, by experience, which is the most bitter.”

      -- Confucius quotes (China's most famous teacher and philosopher, 551-479 BC)

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