Strategic Analytics on Q4 smartphone market shares: Samsung 29%; Apple 20$
Smartphone unit sales rose by 43%, year over year, in 2012, a cool-down from torrid 64% growth in 2011, to 700.1 million units, the firm reports. Samsung and Apple (AAPL) made up half of all smartphone shipments in 2012, with Samsung acquiring 30% share with 213 million units, and Apple having 19% share, at 136 million. Third-place Nokia (NOK) had sales of 35 million units last year, for global smartphone share of 5%, down from 16% in 2011. Samsung and Apple both beat a previous annual record for shipments, the 100.1 million Nokia achieved in 2010.
The firm called Apple’s smartphone unit sales growth in 2012 “healthy” at 46%, though it was less than Samsung’s 77% unit growth.
Samsung probably sold 63 million smartphones in Q4, Strategy Analytics estimate, (Samsung does not disclose device unit sales), giving it 29% market share, compared to the 22% share Apple captured in Q4 with sales of 47.8 million iPhones, reported yesterday. Nokia sold 6.6 million smartphones in Q4, as it confirmed this morning, including its Lumia smartphone running Microsoft‘s (MSFT) Windows Phone 8 operating system, for 3% share of total Q4 sales.
Total shipments of all mobile phones, including smartphones, feature phones, dumb phones, etc., rose just 2%, year over year, to 1.6 billion. Samsung had the top spot, at 24% share in Q4, up from 21.6% in the year-earlier Q4, Strategy Analytics estimates. Nokia was in second place in Q4, with 19% share, down from 26% a year earlier. And Apple held third place in Q4, with 10.6%, up from 8.4% a year earlier.