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NVIDIA Corporation Message Board

  • getanid61 getanid61 Feb 1, 2013 12:55 PM Flag

    Nvidia struggles to convince vendors to adopt Tegra 4

    Consumers will not see a lot of Nvidia Tegra 4-based smartphones and tablets in the later part of 2013, according to reports out of Taiwan.

    The Tegra 4 features 72 custom Nvidia GeForce GPU cores, which is purported to boast six times more horsepower than its predecessor—the Tegra 3. It also includes ARM’s quad-core Cortex A15 architecture, and 4G LTE voice and data support with the optional Nvidia Icera i500 chipset.

    Despite the performance increase as well as added functionalities in the Tegra 4, it seems like Santa Clara-based chip maker is struggling to woo tablet and smartphone vendors to adopt its next-gen SoC. According to DigiTimes, Toshiba is the only vendor, thus far, to confirm the launch of Tegra 4-based tablets some time in mid-2013.

    Major OEMs like Asus and Acer are putting a lot of effort into developing ARM tablets, but they have not confirmed any orders of Tegra 4. Asus has close ties with Qualcomm in the smartphone department, so it’s likely that Asus will continue to use ARM chips from Qualcomm for future smartphones.

    Rather than forcing the issues with the Tegra 4, Nvidia will try to remain relevant by lowering the price of its Tegra 3 to attract vendors that are developing entry-level devices. However, even with a price cut on the Tegra 3, there are still cheaper solutions coming from MediaTek and other China-based chip makers.

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    • So Best?


      With Jen choppin' the price of the Tegra #3 -- but not the Tegra #4 --

      maybe the toy Shield engineers should use the Tegra #3 instead.

      Like everybody else.



      • 1 Reply to ask.best
      • "With Jen choppin' the price of the Tegra #3 -- but not the Tegra #4 --

        maybe the toy Shield engineers should use the Tegra #3 instead."

        So what is a tegra 3 going for these days? $5.00, $10.00 or what? lol

        How much can you get for a chip in a $50 phone where the screen is the most expensive part?

        imho

    • "Even with a price cut on the Tegra 3, there are still cheaper solutions coming
      from MediaTek and other China-based chip makers."


      So what's a few more price cuts, right boys?

      You're already Losing about One Third of a Billion Dollars per year on the tegra.

      What's a few hundy more.



    • "Consumers will not see a lot of Nvidia Tegra 4-based smartphones and tablets in the later part of 2013, according to reports out of Taiwan."

      ...

      "Toshiba is the only vendor, thus far, to confirm the launch of Tegra 4-based tablets some time in mid-2013."

      Just one "thus far"?

      But whos counting right?

      lol

    • "Toshiba is the only vendor, thus far, to confirm the launch of Tegra 4-based tablets some time in mid-2013."

      Any other vendors ready to "confirm the launch of Tegra 4-based tablets" anytime, anywhere?

      Can't you Nvidia fans post word of some other Tegra 4 design wins and prove the article wrong?

      Anyone?

      imho

      • 1 Reply to xc3155
      • The trouble with shorts is that they are so time-sensitive. They need to drive the stock down NOW so they can get out. So, a new chip is working to be adopted, there are a couple of wins and some positive rumors, Mobile World Conference is less than a month away, but they demand proof RIGHT NOW that Tegra 4 has big wins or else... I guess or else they will keep whining.

        imho.

    • "Despite the performance increase as well as added functionalities in the Tegra 4, it seems like Santa Clara-based chip maker is struggling to woo tablet and smartphone vendors to adopt its next-gen SoC. According to DigiTimes, Toshiba is the only vendor, thus far,"

      Where are the Tegra 4 design wins to prove otherwise Nvidia fans?

      Digitimes says ONE.

      Tegra 4 looks like a dud.

      imho

    • Why did you post the same article for the fourth time?

      • 1 Reply to sisula3
      • It's not the same article actually (by Monica Chen) but an editted version of it from somewhere else. It also takes out a significant line that says the lack of 'announced' Tegra 4 products 'implies' that it isn't doing well. I think that line which says implies is significant when considering Jen said they were still sampling the chip as they were presenting in Las Vegas. The article also stated that ASUS worked mainly with Qualcomm in smartphones. I didn't even know of any smartphones by ASUS but I have not tracked ASUS product line much beyond their tablets.

        Sentiment: Strong Buy

 
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