"Play$tation 4: Sony announces the PS4 won’t be sold at loss"
"When Sony built the PS3, it pulled out all the stops. The console had a custom-built processor based on a new architecture that IBM, Sony, and Toshiba jointly invested $400 million in developing."
"By 2005 standards, the PS3 was incredible — and it lost money like a sieve leaks water. iSuppli estimated that Sony lost $306.85 on every single low-end ($499) PS3 it sold, with the high-end, $599 SKU costing the company $241.35. It took Sony nearly four years to start making money on the PS3′s hardware, a fact the company has been anxious to avoid this time around."