This is the crazy idea I had been posting for TegraCUDA devices - the hefty advantage of the CUDA libraries/Apps brought to bear on to the mobile devices space. Even in the DGPU space - it's only just started as indicated by this article. CUDA SDK can be applied not only to gaming but other serious stuff as well.
"The GameWorks program offers access to Nvidia’s CUDA development tools, GPU profiling software, and other developer resources. One of the features of GameWorks is a set of optimized libraries that developers can use to implement certain effects in game. "