Yo beef, you actually crazy enough to be shorting this stock? What are you thinking, there are hundreds of good shorts to be had, look at VXX. Only an idiot would short quality dividend stocks, the 52 week hi and low show too tight and narrow for shorts to make much, if anything. Why don't you post your buy and sale targets here so we can watch you burn.
Couldn't be more wrong if you tried. Stock plummeting in a time where the Dow is hitting all time records. Once the Dow corrects downward this nugget heads to the $7 range and quite possibly even lower.