It's hard to digest what's going on, but the stock has been moving up for weeks and moved up smartly on Friday. Despite 100 shares of volume, the charts that I look at appear to show several transactions at the $27+ price. Interesting to note that covered calls on these shares are priced low relative to the recently expired contract (July 27.5). This would indicate that there in NO HYPE out there. So my guess is it's a bunch of bad prints in after hours on Friday, but the stock is nonetheless moving up.