The host doesn't allow links (not by me anyway) but for more on the story you might want to google the following
"pez dispensers" Ebay" "story"
and check out the sixth item, at least the sixth on my display, by David Rowan of The Times (the UK's leading daily). The creator of the pez dispenser story, Mary Lou Song, admits it was all a made-up story, but journalists everywhere were delighted by it and the resulting human interest angle helped the fledgling start-up company get a great deal of press and notice. Imagine that Ebay's success could be an accident of history.