Local.Corp Wins Broad Patent for Online – Offline Shopping
Through its acquisition of Krillion Local Corp has gained a broad patent that covers presentation of inventory data online, for local/offline retailers. It also has an advertising component. This is the latest in a number of patents issued to Local Corp.
The patent (8,032,427), “System for providing localized shopping information,” was issued on October 4. Here’s how Local Corp summarizes it in the release:
The patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.
Local Corporation (LOCM), a leading online local media company, today announced the launch of the first in a series of industry-specific, content driven websites designed to further extend its reach and engagement with local consumers and businesses.
The company, which connects businesses with over a million consumers each day and was recently ranked #8 on Website Magazine’s “Top 50 Digital Advertising Networks,” plans to leverage these new industry-specific sites to further expand its reach into and monetization of local markets.
Krillion Licensed to Gannett – In conjunction with the Rovion sale, Gannett will license the Krillion technology from the company. Krillion’s real time shopping inventory data has been integrated into the Rovion rich media ad platform, providing Gannett’s customers with access to real time shopping data.