Local.Corp Wins Broad Patent for Online – Offline Shopping
Through its acquisition of Krillion Local Corp has gained a broad patent that covers presentation of inventory data online, for local/offline retailers. It also has an advertising component. This is the latest in a number of patents issued to Local Corp.
The patent (8,032,427), “System for providing localized shopping information,” was issued on October 4. Here’s how Local Corp summarizes it in the release:
The patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.