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  • flankenking flankenking Jun 2, 2013 4:53 PM Flag

    Why the valuation of Local Corp with lower than 40 million is one of the biggest jokes the Nasdaq had ever seen

    The Inflection Point of Local Corp is Now

    • Five material challenges in 24 months withstood
    »Significant cost to the company in revenue and earnings

    • Highest revenue per employee ever
    »Projected growth to about $900k per employee EOY
    »Running lean!

    • Returning to profit
    »Significant cost savings starting 1Q13
    »Achieved 1Q13 Positive Adjusted EBITDA
    »Achieved positive cash from operations from 1Q13

    Reuters: Local Corp Issues FY 2013 Guidance; Revenue Guidance In Line With Analysts' Estimates
    Local Corp Issues FY 2013 Guidance; Revenue Guidance In Line With Analysts' Estimates

    Thursday, 9 May 2013 04:15pm EDT
    Local Corp announced that for fiscal 2013, it expects revenue of between $93 million and $95 million and adjusted EBITDA to be at least $5 million. According to I/B/E/S Estimates, analysts are expecting the Company to report revenue of $95 million and EBITDA of $5.80 million for fiscal 2013.

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    • flankenking flankenking • Jun 22, 2013 6:23 PM Flag0 users liked this posts users disliked this posts 0 Reply Lori Chavez comes from Local Corp
      Debunking 4 Local Advertising Myths
      6/21/2013 - MediaPost

      by Lori Chavez

      Fact or fiction – local advertising is a waste of online marketing dollars? If you answered fact, you could be missing a potential $38 billion market opportunity.

      The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right.

      Of all the misconceptions brand marketers have about ad networks and local advertising, perhaps the most critical is that it can’t be done well. In reality, it’s been something of an after-thought. As a result, some brands don’t embrace the nuanced approach necessary to target those markets in a way that drives desired results.

      Today, it’s essential to debunk some of the long-standing myths that are holding local advertisers back from success in their local market. Here are four brands need to know to avoid the pitfalls of misinformation

    • Organic Traffic of Local Corp (46% of Total Traffic) and Total Traffic of Zillow are equal, but Zillow has with 1,850 million
      the 48-fold market-cap of the idiotic low market-cap of Local Corp of only 38 million.

      Organic Traffic, der bei Local Corp 13:31 #5219 inzwischen 46% ausmacht (gegenüber fast 0 in früheren Zeiten), ist mit mehr als 16 Millionen Monthly Unique Visitors gleich groß wie der von Zillow, das mit 1.850 Millionen eine Marktkapitalisierung aufweist, die 48-mal so hoch ist wie die idiotisch niedrig Marktkapitalisierung von Local Corp in Höhe von 38 Millionen.

      The biggest sensation: Organic Traffic of Local Corp was 46% in Q1/2013

      Organic Traffic and Direct Revenues produce no cost of revenues and this 46% are a Big Progress on the Way to 50/50 in 2013 and an important step to build a more defensible and sustanainable business

      Development of Organic Traffic/Monthly Unique Visitors (MUVs):

      2010: 88 million = 31% of total traffic

      2011: 117 million = 33% of total traffic

      2012: 155 million = 37% of total traffic

      Q1/2013 = 46% (49 million in the first quarter or 196 million in the year by an extrapolation)

      Goal: 50% of total traffic

      16.3 million Monthly Unique Visitors from Organic Traffic (total Monthly Unique Visitors of Local Corp in Q1 was in the average 35.4 Monthly Unique Visitors on the flagshipsite and the network) of Local Corp wasn't reached in total from a lot of competitors with billion-market-caps. For example: Only the organic traffic of Local Corp was equal with the total traffic of Zillow.

    • My favorite for a buy of Local Corp is Rakuten, because this will produce the biggest synergies - First US-Buy was Linkshare in 2005

      Japanese Internet shopping portal Rakuten is buying Internet Capital Group partner Linkshare Corporation for about $425 million in cash.

      Rakuten is very well known in Japan for its on-line shopping, travel, golf reservations, community and greeting cards sites. This will be the company’s largest acquisition to date.

      “We are extremely pleased that LinkShare has agreed to be acquired by Rakuten under the proposed terms,” said ICG chairman and CEO Walter Buckley.

      “Since we acquired a stake in LinkShare in 1998, we have strongly believed in LinkShare’s potential to be a market leader, the strength and vision of its management team and the value it delivers to merchants and affiliates, added Buckley. “We view this event as a great illustration of the ICG model, as it demonstrates the full cycle of owning, building and realizing the value of one of our Core partner companies.” AP provides a little background info on LinkShare:

      LinkShare runs a performance-based online advertising business called affiliate marketing service. LinkShare places client companies’ advertising on blogs and other Web sites managed by individuals, and the site creators can get compensation once the viewers of the sites buy advertised goods.

      Established in 1996, Linkshare posted a revenue of $32 million for the fiscal year ended June last year. Its clients include such companies as Dell Inc.

      The deal is still subject to customary closing conditions, but is expected to reach completion within about four to six weeks. ICG is expecting to get about $150 million out of the deal.

      Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news L

 
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