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  • stannguru stannguru Aug 29, 2014 5:14 PM Flag



    You must only substitute xxx through the right letters

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    • Local Corp's powerful shopping infrastructure is unparalleled

      Benefit from our dynamic shopping engine that indexes products from over 120,000 retail stores nationwide. Powered by the patented Krillion localization engine, we capture the most current product, pricing, and inventory information across leading consumer brands to deliver locally relevant, up-to-the minute shopping content to your audience

      Local Corp. Uses Krillion API to Grow in New Markets
      Friday, July 18, 2014 (ProgrammableWeb)

      Expertise in working with APIs and big data is paying off for Local Corp. Local built a $100 million business by aggregating huge amounts of data and then serving ads to consumers searching for local business and product listings. Local is now using APIs to extend its local-search business into fast-growing markets such as mobile shopping apps.

      "Krillion by Local" offers powerful API access to real-time data about 120,000 retail stores, 4,300 shopping categories and 3 million product SKUs.

      Local acquired local-search startup Krillion in 2011 for its local-shopping data engine. Local invested heavily in Krillion's technology development, leveraging Local's expertise in working with large data sets to scale Krillion's API resources. Local reaches 10% of U.S. Internet users through its sites and syndication network and serves more than 3 billion ads a day. These huge traffic numbers are supported by sophisticated back-end technology. Local made it easier to get data into Krillion programmatically, and its product data set grew exponentially.

      Krillion by Local now powers local-shopping experiences for apps, brands and retailers. Krillion provides apps with real-time access to data on products, pricing and in-store availability at popular retailers, including Best Buy, Sears, Target and Wal-Mart.

      • 3 Replies to stannguru
      • Times workring for Local Corp: Digital will influence half of sales in retail stores by the end of the year

        Nearly 70% of consumers go online before they shop in stores, and 36% connect to the web while in stores.

        The Internet is playing an increasingly big role in how consumers shop in retail stores. New research from Deloitte Digital says digital interactions will influence 50 cents of every dollar spent in retail stores at the end of 2014—equal to roughly $1.5 trillion of store spending—up from 36 cents in November 2013, when Deloitte ran its online survey with more than 2,000 U.S. consumers. The firm says it projects that $1.1 trillion to $1.5 trillion growth rate based on two things: the increased adoption of smartphones and the increase comfort level among digital device users.
        A majority of consumers in the survey, 69%, say they already check the web before they head to stores; 36% say they use digital devices like smartphones while shopping in stores; and 14% say the use the web post-purchase. Deloitte estimates consumers using mobile devices while in stores already influence $593 billion in retail store sales, and that shoppers using smartphones or tablets convert in stores at a rate 40% greater than consumers who do not use those devices in stores.

        Source: Read the complete article at eRetailer

      • Local Corp Potential Buyout
        Most important question: Who are the potential buyers? After my estimate Yelp, IACI, Groupon, Yahoo, Alibaba (China) and Rakuten (Japan) are my favorites for large bids for Local Corp. Also able are Google , Amazon, eBay, and Microsoft

      • Local Corp's local shopping data is growing daily!

        ~120,000 retail store locations

        Over 4,300 consumer shopping categories

        Nearly 3 million localized products

        Some important Retailers of Local Corp’s Krillion

        A : AT&T, Ace Hardware, Ann Taylor, Apple
        B : Bed Bath And Beyond, Best Buy, Big 5 Sporting Goods
        C : CVS, Carters, Catherines, Costco, crocs
        E : Express
        G : GameStop
        H : Harbor Freight, Home Depot
        J : JC Penney
        L : Lane Bryant, Last Call by Neiman Marcus, Levi's, Lowe's
        M : Macy's, Micro Center
        O : Office Depot, OfficeMax
        P : PC Mal,l Pauls Tv, Petco, Pottery Barn, Pottery Barn Kids
        R : REI, RadioShack, Restoration Hardware, Rite Aid
        S : Saks Fifth Avenue, Sams Club, Sears, Sony Store, Sperry Top-Sider, Sports Authority, Staples, Sur La Table
        T : Target, The Children's Place, Toys R Us, True Value Hardware
        W : Walgreens, Wal-Mart, Williams Sonoma, Wrangler

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