I bought this stock because the Internet is here to stay. Just look at the computer sales numbers which altho they have flattened somewhat with the economic situation, they still continue to rise. More computers, more people on line. Also, think of the big boost in advertsing that EBAY got with it's IPO. A lot of folks haven't heard of EBAY yet and as the word gets out, more are going to stop by for a look. Sure, Yahoo has the free site but it isn't hardly as user friendly or downright fun as EBAY and when it comes to Internet use, it's the guy that got his foot in the door first and made it the easiest to use that will pull the greater market share. Just look at AOL and Prodigy. AOL was easier and altho Prodigy did make some great improvements, people are creatures of habit and will generally stick with what they know and that is also what they will recommend to others. Yahoo may improve but EBAY has the jump. Is the stock overpriced? Sure.... but not after a few splits. Regardless of price per share vs number of shares, 3.5 million shares is just not that many and splits are bound to happen. All, of course, IMHO. Happy Stockin' and good luck to all!