My interpretation is simply that shorts are slowly losing their grip. If the number was falling and price was not improving I'd be concerned but if the number is increasing and price is still rising it should be less appealing, riskier, to short, in fact, shorts should start covering, which of course increases volume and holds price back. I want to believe that this was the case yesterday and today. It doesn't mean I'm right but the puzzle piece fits. NUS is a good example of the inverse of this. HLF appears to be mirroring GMCR albeit GMCR is more dramatic. HLF will get its turn soon enough. The fact that HLF did not crater today is a very positive sign. I expect massive short covering any day now.