It is not a scheme
A scheme is where you give $ to get $ and no product is sold.
You have to work the business, like any business venture.
You probably got in a MLM and got your little feelings hurt when a friend said no and you couldn't handle it and then blame the company because you are a loser!
Whether what he said is true or not the image of the stock was really damaged over the last two days. The company needs to come out and prove him wrong and hope that some analysts agree with them. He has not always been right...look at JCP. He was also very wrong with the Target trades from about 5 years ago. He could be wrong again but the market is agreeing with him right now.
I am neither long nor short.