He says that Herbalife is targeting the latin american community. But he doesn't explain how they are doing it. Herbalife doesn't advertise. The thing to realize is that Herbalife is a giant marketing snowball that even the company can not slow down if they chose to. It spreads by word of mouth. And is exploding in all markets right now. Even if you are in the Ponzi Scheme camp, you have to admit that Herbalife is firing on all cylanders.