The entry was a fluke at 44 as there was not much time to decide but it worked out well for today and the next few days. My reasoning is that hedge funds will work with HLF to keep this low so that HLF can buy back more at lower prices there by improving its fundamentals by the time they get to feb 19th. Another reason is its overbought, its another pyramid as they wait for the last idiot to buy shares but there are none, so down she goes. I'm playing this week to week at the moment and 40 seems a reasonable target by friday. It gaps down to 42 tomorrow due to the AAPL effect and trades down to 41.50ish range. Dont fight the trend. Another thing, Loeb realizes that NUS runs in sympathy to HLF, so he needs to bring HLF down to drag NUS down to keep his short position safe. So, it all looks downhill atleast for the near term.