It's a quasi-pyramid scheme, same as MTEX. MTEX used to trade for 200+. Now it's practically a penny stock. Stocks like this have no long-term.
Even the longs aren't really long on this unless they're incredibly dumb, they figure it's a momo after a short squeeze hits, which given the current #$%$ contest going on between Icahn and Ackman will probably happen.
If you're playing the momentum, fine, good luck with that. If you think this is a buy and hold, you need treatment. I don't think many people are in the latter camp.