your friend is right. We all must remember that the key is Torrid caters to full body girls that want that junior look and they are willing to pay the price as they cannot get the look in major stores. Another thing is many mfgs just tag these goods on to regular cuts going thru so maybe they get charged 50ct to a $1more it does not matter. Also many mfg will do them a favor that are doing business w/hottopic just to keep that business. thirdly you have the mfg that will work close on margin just to get the goods in the stores. What it boils down to is....the cost of the garment does not matter THE RIGHT ITEM MATTERS..that what makes the Torrid concept so good..