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OraSure Technologies, Inc. Message Board

  • gben1938 gben1938 Mar 25, 2013 8:10 AM Flag

    New Oraquick ad campaign

    BETHLEHEM, Pa., March 25, 2013 (GLOBE NEWSWIRE) -- OraSure Technologies, Inc. (OSUR), maker of the OraQuick(R) In-Home HIV Test, announced today the launch of a nationwide awareness campaign to encourage everyone to learn their HIV status. The campaign, "Make Knowing Your Thing Today" asks people across the country to share their story about their decision to test for HIV. The awareness campaign is part of an integrated national marketing program that includes events, as well as national and local radio, outdoor advertising, television, print and digital advertising.
    Earvin "Magic" Johnson has teamed with OraSure to kick off this campaign today, sharing his story of knowing, and encouraging others to do the same.

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