Check out their facebook page. Christians are fuming mad at their decision. Management messed up big time. This will have a big effect on their stock going forward. Boycotts spread quickly now with social media. What do you think church goers are talking about today while waiting for services to start? I'll bet it's
"I'm not eating at CBRL any more". When you turn you back on your customer base and insult them, that's what you can expect.