It's what you call supply and demand. I'm glad there is at least one company out there that is showing strength in pricing. The only negative to all this is it means that they fudged it on the expected demand (didn't make enough), but I'm not complaining as long as people still buy them. After all its the annuity stream on the K-cups that will be the big pay day, and a 499 price tag on the machine just allows for the fixed cost to be paid down faster.
Wern't they having some early problems with the initial ones and have since gone to higher quality made and adjusted the retail cost accordingly. You'd have to query the company as to that rocket upward. Are the early machines exactly the same model number at $499 vs $249? If so, very strange indeed, unless GMCR's cost skyrocketed which seems odd or unlikely to that degree to pass that along. Someone can research it. I don't own the stock at this time, just follow it in the sector so someone else can check on the details.
For the same unit? Why is that? Anybody inquire as to how many sold?
Yes, the stock is rising along with Peet's a/k/a (the gem) in the coffee crown, and Starbucks too of late. Bodes well for the business in general. DDRX Diedrich has slipped down to $3. They have the Keurig connection as well, do they not?