Gross margin for GMCR was 38.4% in 2007, 35.4% in 2008 and 31.1% in 2009. SG&A has increased to 78 MM$ from 30 earlier, This stock is in big trouble
But I'll bet that SG&A % of sales has gone down over the years....stop focusing on the absolute numbers.
Selling, general and administrative expenses tend to increase when you have revenues rising over 50%. Is GMCR's staff and structure supposed to remain the same size when sales are exploding?Nice try... Actually, it was a poor try since it's obvious you weren't asking a question, but trying to spread pointless fear.
Correction - SG&A was 103.4 MM$ in 2007, 134,5 in 2008 and 171 in 2009. Big increases
and the P/E is going up too, right? It's called a growth stock. Good luck with your short position. Keep a tight cover limit.