Tiger - Honestly - you're right on target (as usual). For every winner, there is a loser. The new shorts that show up after every earnings call and then have their a*& handed to them and leave quitely must be some of the losers.
That's not true. I've already realized losses on the stock itself. Over the last couple of months I had been buying this stock based at an average price of $25 - $31. I had to sell some blocks when it was in the $20 to $22 range some time back.
However, I have reviewed some of the commentary by the long time members of this board, and truly believe in the long term prospects of this company.
I love trading options; however, and have been a seller of PUTS. If I had to average everything out, the money I have made selling PUTS probably gives me a slight profit given the paper loss I am currently carrying the the GMCR stock I hold!