Interesting theory...but you are assuming that all of these company's revenues were derived from k-cups, which with the exception of DDRX is not the case. I admit that the DDRX purchase was over the top as the bidding war had gotten carried away. Peet was the only coffee company that realized what they could do with k-cups...however, they couldn't afford the VH purchase price.....why Starbucks are some other major player didn't buy VH is a head scratcher in retrospect.
The VH acquisition will extend the track record and apparently no one else saw it as value to pay more than twice what they appear worth.
I am anxious to see how much of the $890Mil is going to be VAPOR added to the balance sheet. They are going to borrow cash to give VH and receive VAPOR in exchange for it and then have to pay interest on the borrowing for air.