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Keurig Green Mountain, Inc. Message Board

  • chrisnd01 chrisnd01 Dec 2, 2010 9:37 PM Flag

    What Starbucks and Single Serve Coffee can Teach Microsoft

    The article below is from www.singleservecoffee.com

    Starbucks must understand that single serve is the future of coffee. GMCR owns 80%+ of that market. If SBUX doesn't want to be like MSFT and be left behind, they need to figure out a way to take control of the single serve market.

    All roads lead to GMCR.

    ______________________________________________________

    If you haven't figured it out the future of coffee is Single Serve Coffee (okay well maybe more of the future), and the future of the desktop is well - mobile and convenient. The iPad and other are so popular that when you visit a Starbucks lately there's simply fewer and fewer laptops and lots of iPhones, Android, and iPad users and that's got to make Microsoft notice. There's a report that says the Starbucks CIO told a reporter that iDevices from Apple are used more in its stores than any others.

    So in a nut shell what's our comparison? Well - the future of the web may be mobile, but we think the future of coffee is really single serve coffee. Over the past 6+ years since we started this site it's easy to see that not only do people want choice and convenience at home, but they want excellent choice and convenience. From K-Cups to T-Discs to Coffee Pods - the choice is there and some of the instant offerings from Starbucks VIA aren't bad either. People are accepting what they want not how they have to get it - so enjoy the ride because it's going to not be a car on a Sunday drive in the Single Serve Coffee and gadget world - it's going to be a flying car moving at the speed of light.

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