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Keurig Green Mountain, Inc. Message Board

  • chrisnd01 chrisnd01 Dec 2, 2010 9:37 PM Flag

    What Starbucks and Single Serve Coffee can Teach Microsoft

    The article below is from

    Starbucks must understand that single serve is the future of coffee. GMCR owns 80%+ of that market. If SBUX doesn't want to be like MSFT and be left behind, they need to figure out a way to take control of the single serve market.

    All roads lead to GMCR.


    If you haven't figured it out the future of coffee is Single Serve Coffee (okay well maybe more of the future), and the future of the desktop is well - mobile and convenient. The iPad and other are so popular that when you visit a Starbucks lately there's simply fewer and fewer laptops and lots of iPhones, Android, and iPad users and that's got to make Microsoft notice. There's a report that says the Starbucks CIO told a reporter that iDevices from Apple are used more in its stores than any others.

    So in a nut shell what's our comparison? Well - the future of the web may be mobile, but we think the future of coffee is really single serve coffee. Over the past 6+ years since we started this site it's easy to see that not only do people want choice and convenience at home, but they want excellent choice and convenience. From K-Cups to T-Discs to Coffee Pods - the choice is there and some of the instant offerings from Starbucks VIA aren't bad either. People are accepting what they want not how they have to get it - so enjoy the ride because it's going to not be a car on a Sunday drive in the Single Serve Coffee and gadget world - it's going to be a flying car moving at the speed of light.

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