There are lots of accounting irregularities. "Motley Fool" discusses them in the article listed just under the summary data here. You should read it. The stock is extremely expensive, which is okay when they are extremely innovative (APPLE) or growing very rapidly. GMCR is growing via acquisition (debt) and there is a lot of questions as to matching the cash flow with revenues. Hold or buy at your own risk.
These LONGS had their POM POMS on yesterday, but I don't see a brave LONG defending the price of GMCR stock. Simpk learn to read a fin statement. You must not have learned your lesson from 2008 crash, since you are listening to these IDIOT Wall Street analyst pumping the stock. SEC how is coming to a theater near you! PS learn what non-GAAP means and why GMCR is hiding behind it. WHAT ARE THEY HIDING? Last piece of advice if you don't collect for good sold then that is NOT revenue.