Really seems to be reaching now. Volume has slowed significantly after trading 18 Million shares. Once shorts finish covering and reverse the trade we should see a new day low. Anyone able to find any details on this deal? Such as whats the profits split on the cups?
No and you won't find any. GMCR likely had to give them a sweetheart deal to make Starbucks stay at bay for a while. This will cut into margins; time will tell if they can make it up on increased volume (which is an increased risk for Green Mountain.)