1. Obscene P\E 2. Huge debt load 3. Margins going down because of coffee prices 4. Over bought 5. "Its just a cup of coffee" 6.Patents will expire 7. SBUX will come out with a single srve and blow GMCR out of the box.
8. Oh excuse me Bengrahamman- there is an ongoing SEC investigation. 9. The stock will crater and implode- "I guarantee it" 10. I will be a buyer in the 30's.
I know I must have missed many reasons to short this "bloated pig".
I am certain in the coming days we will hear more of the same
Good night folks and CONGRATS to all of my fellow longs!
Sorry, almost no shares available to short. Shortable shares are shorted alread, and only buy side shares are available. Shortable shares will be available a few days after triggering of the short squeeze.
I am long but with a bit of common sense I can't see the value in GMCR above the current level. I am very happy made some money long. Sold a good portion of my position AH. Will sell remaining early tomorrow. Then time to short this baby.