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Why are they raising the money? ~$560 million is A LOT of cash to put on the balance sheet.Looking to pay down the huge debt? Acquisition? Shall see I suppose.
It's obvious what they need the cash for -- to open up at least two (perhaps three) new factories to handle all the orders they're sure to get for SwissMiss!
It's really quite simple. You go to GMCR's investor relations website - http://investor.gmcr.com/releases.cfm and they will tell you."The Company intends to use the net proceeds from the offering to repay outstanding debt under its credit facility and for general corporate purposes." No big secret.