been doing this for 3 decades.snapple, boston chicken , krispy kreme and Wendy's some years ago.
Coffee falling is good. Price wars are unlikely. Consumers deciding they don't want to pay $.50-$.90 for a small cup of coffee that pales in quality comparison to freshly brewed coffee using a programmable coffee maker (for about $.01-.02 per ounce), priceless...
u dont know the industy, coffee wars happen, and GMCR letting other brands use the K KUP means they might charge less for it than GMCR coffee.
" pales in quality comparison to freshly brewed coffee "another opinion.I for one thought that I would never enjoy anything other than freshly brewed coffee.We we bought our first Keurig I was astonished at the quality of the coffee. I also enjoy changing types\flavors.Currently I enjoy a DNKN Bold followed by a Folgers Vanilla BiscottiMy wife enjoys the Italian Barister types.In addition I find it much easier to use the Keurig rather than a programable coffee maker which needs cleaning.Your generalizations do not hold water for the 9 million amnd growing households that enjoy the Keurig single serve.But then again what does anyone know until they have met or heard your OPINIONS. On behalf of mankind thanks for straightening us out.Have a wonderful evening- I am out of here.Can't wait to hear tomorrow's pontifications. Maybe you can turn your attention to big issues such as famine, peace, cleaing up the atmosphere etc.
forget price wars, wait for the Chinese knock-off machines and knock-off k-cups from Canada and Mexico (I agree I will not drink Chinese coffee). Tic-Toc gmcr ballOOn about to pOp.
multiple threats to GMCR:1- economic downturn, forget fancy coffee2- competition, Chinese knock-off Kerug coming for 1/5th of the price?3- risk of accounting gimmicks to pump the stock