This Warren Buffett wannabe needs to understand why Buffett never shorts: losses from shorting are potentially unlimited. This is why this wannabe's fund is negative for the year. This is why he's desperate to get at least one short winner in GMCR before his fund's investors pull out at the end of October due to his negative return thus far for the year.
LOL. Like Einhorn is paid by his investors to barely edge the S&P 500??? He must have massive negative alpha. I'm a long-term long, and I'm nervous about all this, but please - we have to understand Einhorn's position and motives here.
I'm up 68% for the year without any leverage or shorting whatsoever, and I own only 2 stocks. And I say GMCR will continue blasting off as K-Cups have become ubiquitous in stores everywhere just in the past few weeks. Just visit your local stores and loiter by the K-Cups and quiz store cashiers. You'll see with your own eyes the K-Cups selling like crazy. Keurigs have become the new "must-have appliance" in every modern kitchen. As for expense, single-serve is far more economical than brewing up a whole pot of expensive coffee from Starbucks and throwing out most of it.
I love the product and the stock , but if the company slips on a banana peel , this thing could go in the 50's in a heartbeat. I can't understand why they would even think of doing some kind of fraud , doesn't make sense , but look at Enron and Worldcom and Tyco , thats why u never fall in love with a stock, that being said in Bed Bath and Beyond and Costco , i always see people throwing these k cups in there wagon. Weird stock , if u told me on the 27th after earnings it was 65 or 120 neither would shock me , its hard to bet against this stock but a lot of people are sitting on HUGE HUGE profits on this stock so any bad news could flatten it , Good Luck to all .