2011 Insider Sales, Expired patents 9/2012, Current PE double SBUX
A year straight of dumping and then they cool it for 30 days, that is your basis for staying with this stock? Does it matter why they paused? Once you bank 150+ million at stock price highs, why sell now? Perhaps they ran out of shares to sell, or ran out of cheap options to excersise, I don't really know why the pause.
Fraud aside, at the very least, with the current PE ratio and negative outlook, there are certainly better coffee stocks out there trading at half the PE of this.
This may be your first stock position so I'll forgive your ignorance. This level of selling is way above other companies of comparable size and is certainly an alarming level of insider sellinbg for even 2011. I suggest you research some other stocks of similarly sized companies to compare, and then look at other coffee roasters to compare levels of insider sales.
But you can't just get hung up on this one metric, insider sales, there are several other comparative metrics you could use to find a better investment.