I have to laugh.. If I was an employee of GMCR and was making 40k since 1996 but have 20000 shares of stock and its 115$, Id be selling to.. so I can buy that RV I always been wanting for those brutal winters in VT. Its a no brainer - 90% of those employees havent seen money raining likes it has been in there portfolios, wouldnt u sell
If you look you will see these are automatic "sales" that happen every month. He has sold high(er) and he has sold low(er). Yahoo shows all insider transactions. This is simply part of his CEO comp package.
This particular sale was not an automatic sale. Check the filing. In addition, the insider sales total over 150 million for 2011 alone, certainly an alarming rate. Most active period of insider selling was during the questionable inventory period.