this from first paragraph of this study: K-Cup Penetration Within the Ground Category Hits Another New High - K-Cups continue to drive growth in the Ground Coffee Category, with dollar penetration of K-Cups reaching 18.3% for the most recent period - the highest level to date - up from 17.9% last month and 10.2% a year ago. K-Cups metrics continue to well outpace the category as a whole - $ sales were up 116% y/y vs. category dollar growth of 20.6%. In avg. eq. units, K-Cups grew 87.5% vs. flat performance for the category.
K-Cup slaes have peaked because they are shifting VUE cups. Is this a good thing? How long are the patents for the Vue anyway? Looks like a superior brewer in Bed Bath & Beyond with the Kuerigs on the back shelves now. Alos new price points to come that will bring the price down to most popular Kuerig Brewer at $150. K-cups sales may have peaked, but consumers are switching to the "green energy" of the peak "oil" crisis. Recyclable Vue cups. Good luck