this is the worst feeling in the world.
IBM would have been safer
I have lost on gmcr too but not as much as 50k. I was a proud long when gmcr fell from $50 to $30. I have lost most on on SODA & GMCR. Both chitty stocks. Now long NFLX, SLV, GLD, and short MNST.
stop loss orders, you may have been better buying dollar tree?