But I understand GMCR only makes 7cents per cup sold by Starbucks. This is one of the reasons that GMCR bought out the the companies with the Keurig licenses. And, they often overpaid.
If you expect $30 at EOY, that means you don't expect the ernings to trip the company down further.
My worry is this: Whenever a company tanks, you have lots of the little guys posting on the message board that the stock won't fall further and it will rocket up. 95% of this board is like that; including yourself.
Now look at Riverbed Technology today after the close. There was sparsely any postings to that message board and if it was, it was 95% predicting the stock to fall further. So, just the opposite happened.
Look at Apple before the after market -5% haircut. If you look at all the messages the last few weeks, over 90% of the message board was like Einhorn predicting it would be a blow out quarter and the stock carried over $600. Then, it of course, crashed.