What happened? Is this the news? Comeon shorts growup
Tuesday, September 25, 2:54 PM Green Mountain Coffee Roasters (GMCR #$%$) moves lower after a $50 rebate on Keurig brewers catches the eyes of traders. Though it's not the first company in the world to move products with a discount, the timing from GMCR comes at the end of its quarter with competitive pressure from a host of companies already unsettling investors.