Stopped by the local SBUX to give them a whirl given the discount. Had 1 this AM and it was good. Problem is, I like CBOU coffee just as much if not better than SBUX from the shop itself. And this K-cup experience was no different. Plus, I can get CBOU K-cups from COST for 50c per cup or less or order other brand favorites off the GMCR website for a similar price and free S/H. So, just as there's no reason to go back to SBUX or MCD again with any kind of regularity, there's no reason to buy SBUX K-cups with regularity.
Good luck with your Verismo test. I'll give you the results without the study. Verismo = VIA = Tassimo/KFT. It's a LOSER over time. It won't last beyond a novelty gift this holiday season. Espresso and Latte drinkers may keep it around but that would only potentially further cannibalize the physical stop to SBUX. I'm not quite sold on the average Latte drinker using the Verismo to skip his/her trip to the local SBUX as the coffee drinker is doing with the K-cup. Different customer, but time will tell.