Einhorning definition: See conceit, arrogance... thinking that the words one utters or pens has enough influence to slaughter those who would dare trade against their decrees.
LOL -- Einhorn made a killing on this stock last year. This year it is going to F him up as many of his other blown calls have done.
Unless they are sold prior, this last gasp shorting nonsense will end when GMCR releases results and updates the street on the outlook and details about brewer sales, holiday shipments, and private label initiatives. Watch it end green again today. LOL